Tropicana Student Living Rolls out a New Name and Look
Santa Barbara, CA – October 9, 2013 – Tropicana Student Living, a local Santa Barbara student housing organization, unveiled a new name and look this week, changing their name from Tropicana Student Housing to Tropicana Student Living.
"We feel that the name Tropicana Student Living better aligns with our mission and identity," said Dave Wilcox, Executive Director. "We are very proud of the superb undergraduate living experience that we deliver to our residents with our extensive residential life program, tropical-themed communities and dedicated staff."
Committed to supporting local students in their quest for independence and academic success, Tropicana communities provide college students with flexible rooming options, meal plans and professional staff to ensure a successful transition from home to independent college living. In addition to providing an environment that supports academic success, Tropicana sponsors social, educational, and recreational events, creating an enriching overall college living experience.
For the rebranding project, Tropicana turned to Kosaka Design. "The new Tropicana Student Living brand embodies those special years as a college student," said Wayne Kosaka, Creative and Brand Director. The bird of paradise flowers forge a home that symbolizes living, support and sustenance that reflects Tropicana Student Living's reason for being.
Pictured Above: Tropicana Student Living Residence Life Team for the 2013-2014 academic year in their staff shirts featuring the new Tropicana Student Living logo.
About Tropicana Student Living